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Looking in the mirror: professional virtual boundaries & social media

In my first year of my doctoral program I was fortunate to meet a colleague who had as much online/social media experience as me – few of my fellow social work colleagues and faculty in our school used (even now) online social media much beyond LinkedIn for professional contacts and maybe Facebook for personal connections –  forget about blogging, Tumblr, Twitter or the like.

When I began graduate school my department did not use social media sites to promote and market their activities and programs. I asked if I could create and maintain a Twitter site for the Center and now I share Twitter duties with other graduate students. I enjoy working with others in the Center to think about how to effectively use social media to promote the Center’s activities.

One of the things I make sure to emphasize when I talk about using Twitter or other social media (our Center also has a Facebook page and a blog) is the reciprocal nature of social media. A lot of professionals use Twitter and Facebook in a one-way direction to share their organization’s (or professional) activities/news/etc. But I often remind others who are starting to use Twitter professionally that it’s not just about a mass news blast to the “Twitterverse” but that social media done best is done relationally. That means paying attention to who else is out there that is similar to you or your organization and “following” or “liking” their social media page. It means thanking new followers on Twitter for following you. It means when someone you follow or like posts, a news story link or message that you “re-tweet” or “share” rather than posting it as your own. It means commenting on other blogs and linking other blogs on your blog as well.  It means making connections between fellow online relationships that you think would benefit from knowing each other.To me this is what social work is all about!

Anyone who knows me knows that one of my mantras in almost all social work (and beyond) situations is parallel processing. So in the same ways that we social workers tend to think about social media as a client (practice) issue, I want to encourage our profession to see it as a professional and organizational issue as well, beyond the issue of just client concerns (i.e. clients engaging in problematic behaviors on social media sites) which is where most of the emphasis on social media is currently situated.

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