I’ve often called research the equivalent of the scene in the Wizard of Oz where Dorothy and friends are quaking in their ruby slippers at the booming voice and larger than life head of the Great and Powerful Wizard of Oz, only to find, thanks to Toto’s curtain-revealing revelation that the powerful Wizard is just an ordinary man.
Last week, a story was published in Psychology Today by Santoshi Kanazawa, faculty at the London School of Economics, that claimed there was objective evidence that African American women are less attractive than women of other racial and ethnic backgrounds (the original article was pulled, but you can find it here). The so-called evidence for this “finding” was, as it turns out, not objective at all. In fact, the author of the study, known for his provocative research and articles, used a data set in which the “data” about the attractiveness of African American women was based on researcher observations and ratings of the sample – in other words, it wasn’t the sample that was asked to measure attractiveness, it was the researchers who rated the sample themselves (in this case, participants in a longitudinal study that followed participants from adolescence to young adulthood).
The data Kanazawa used and obscurely referred to was taken from the National Longitudinal Study on Adolescent Health (Add Health Study). The Add Health study does not survey how American adolescents define or measure attractiveness. Rather, Kanazawa used the data in which researchers themselves “objectively” measured the participant’s attractiveness. Continue reading “Pay no attention to the man behind the curtain”